Gambia History and Culture, Art, Tradition, History. Vacation packages Book store. While urban migration, development projects, and Sarahule woman modernization are bringing more and more Gambians into contact with Western habits and values, the traditional emphasis on the extended family, as well as indigenous forms of dress and celebration, remain integral to parts of everyday life. Over 80 percent of Gambians live in rural villages, although increasing numbers of young people come to the capital, Banjul, in search of work and education which has further led to the greater cultural and blood mixing of people. Find out more on Gambia